After a recent keynote during Q&A someone said to me,

“It’s a fact that people hate change. So, how do we overcome that in sales?”

My answer: Respectfully, that’s not true! Everyone I know WANTS to change something about their life, and most executives I know will change in an instant if there is a powerful enough reason to.

So, why is it ‘common knowledge’ that people don’t want to change?

  1. The reason to is not Quantified
  2. It’s not clear that their need is being met
  3. Their motivation doesn’t match the level of the change
  4. Don’t know how

How do we look at change as owners? Here are some thoughts from a recent video available in our community.

The ii Community

Larry has over 30 years of learning unique models of developing intellectual property that gets results for any business. For the first time ever, he is sharing those techniques and tools in a community format, and will create many more in your shared journey together.

What You’ll Get with Membership

An Edge

Get what only private clients have had access to – innovation, leadership, sales, marketing, strategy, and more. Get an edge internally, over your competition, and in your life!

Instant Access to Resources

You will get instant access to our library of tools, videos and other resources.

You will also get instant access to a digital copy of the award-winning book “Make the Noise Go Away – the Power of an Effective Second-in-Command”.

Continually Added Resources

You will receive a bi-weekly newsletter with current information and ideas to grow your business and eliminate the noise that comes with leadership.

You will also receive (at a minimum) a new tool and video each month.

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We have removed all of our other products from the public.

Truly impactful resources such as the Noise Reduction System™, MyExit Strategy™ and more are only available to our members.

Advanced Notice

As new resources such as openings for private-client engagements, speaking opportunities, new books, etc become available, you will be the first to know.

As an example, advanced notice and pre-sale of Larry’s new book, “Leading Performance – Because You Can’t Manage It”.

Consider joining now to start learning and growing.