Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.

Many entrepreneurs embrace the challenge of being their own boss; they desire freedom-both financial and temporal. But, often, the business consumes both time and money and ends up owning the owner. In Make the Noise Go Away, author Larry G. Linne discusses thirteen principles to help business owners reclaim their freedom.

Written in parable style, Make the Noise Go Away follows business owner Jim Clancy and second-in-command Brett Giles at Golden Electric Supply. During a weekend retreat at a quiet mountain cabin, the two executives discuss the principles and strategies that make Jim's noise-all the worries and concerns about his business-go away and allow Brett's job to be more enjoyable and successful. They talk about important skills and concepts such as maintaining upward communication, setting priorities, practicing effective problem solving, and introducing new ideas.

Targeted to both first- and second-in-commands, Make the Noise Go Away provides insights on decision-making skills, methods to protect and nurture great CEO ideas, and strategies for managing the perception of the business by important third parties. With concrete takeaways and tools for implementation, this guide helps clear the way for productivity and success for today's business executives and their seconds-in-command.

Modern employees are tired of command and control management. Employees are looking for personal growth, purpose, and a different lifestyle than prior generations of employees. These employees are in a market where they can have flexibility in how they work and where they work. They want and can demand choices in the work environment.

This new workforce must be lead differently. We must lead them with clear expectations that are objective vs subjective and provide the support, tools, and development necessary to grow within our firms. If we do not, they will move on and find growth elsewhere. Great companies will be the ones who find and keep the best talent.

“Leading Performance… Because It Can’t Be Managed” explains the current work environment, then describes a model of leadership (Reverse Performance Leadership) that provides objective clarity of performance expectations for any position and potentially the first performance management system that builds better managers, leaders, and employees.

The real gem is the field guide breaking down every detail of how to create objective expectations, leadership process, compensation, hiring, developmental plans, and success stories to build a custom performance leadership system.

Resigned to Success Using an Exit Plan to Build Hope, Energy, and Success in a Business In Resigned To Success – Using an Exit Plan to Build Hope, Energy, and Success in a Business, Scott White tells his remarkable story of how he successfully transitioned his business to the next generation by writing his post-dated resignation letter. He also shares how other team members had success on both sides of the transition.

Scott’s resignation letter gave clarity to his people as to the future outcomes needed to allow him to eventually leave the business. His team was inspired to take on new roles, train, and reach results that allowed his successful departure.

Scott includes great advice and guidance at the end of each chapter from his succession mentor, Larry Linne. Larry is a Certified Exit Planner who has helped hundreds of executives successfully accomplish business continuity and build remarkable legacies in their business. The insights on time needed and the clarity of what to think about in preparation for retirement are valuable takeaways in building a healthy business perpetuation. “I was ½ way through the book and it stirred up so much emotion, I had to set it down for a few days. When I picked it back up it gave me clarity of what I needed to do in my perpetuation.” Tom Hickey Wedgwood Insurance

rEvolution is a true, must-read story of a leader's transformation as a first time CEO into the head of a thriving professional services firm. rEvolution provides personal insights and practical guidance on how to utilize a business crisis in order to bring about change, evolution, and growth.

This book makes the case for leaders to be committed while they carefully examine their own defects, adapt to the changing times, and include their team in the process...no matter how hard things get. Above all else, rEvolution demonstrates that a leader's key challenge is to drive organizational clarity through actions and language.

At a time when most women were dying from the genetic condition, Cystic fibrosis, Klyn Elsbury was hooked up to an oxygen tank inside an ICU and decided to start her first business. This is the harrowing true story of a patient who did not have long to live and found new life in business, sales, and by creating a new mindset. In I AM : The Untold Story of Success, Klyn Elsbury takes you inside the mind of millionaires, NFL players, and serial entrepreneurs to discover what habits let to their success, what failure was really like, and the thoughts that motivated them to make the decision to give it their all or quit.

Discover how to interpret and respond to failure How to push past limiting beliefs and develop lasting habitsLearn how to be confident when making decisions And how to dig deep to know if you should persist or quit Masterfully told through a series of personal stories and conversations from her life enduring 67 hospitalizations from cystic fibrosis; this book is a mix of psychology, memoir, and business tactics designed for today's entrepreneurs and sales people.

Discover the vital relationship that will take your company from "What’s next?" to "We have liftoff!"

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.

Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another,